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New ESPN guidelines recognize connection between sports, politics

Jim Brady, ESPN Public Editor
Apr 4, 2017
ESPN has issued new political and election guidelines for its employees that, while allowing for political discussion on the network’s platforms, recommend connecting those comments to sports whenever possible. The new policies also provide separate guidelines for ESPN staffers working on news and those engaging in commentary.

The timing of the release of the election guidelines is a bit unusual — such guidelines are rarely released right after a presidential election; they’re usually updated near the beginning of a presidential campaign. But we are living in unique political times, which ESPN apparently recognized, which explains the revised guidelines for discussion of political and social issues.

“Given the intense interest in the most recent presidential election and the fact subsequent political and social discussions often intersected with the sports world, we found it to be an appropriate time to review our guidelines,” said Patrick Stiegman, ESPN’s vice president of global digital content and the chairman of the company’s internal Editorial Board, which drafted the new guidelines.

Stiegman said no single issue or incident led to the change, but Craig Bengtson, ESPN’s vice president and managing editor of newsgathering and reporting, said the nation’s tense political climate did play a role.

“We have the convergence of a politically charged environment and all these new technologies coming together at once,” he said. “Based on that, we wanted the policy to reflect the reality of the world today. There are people talking about politics in ways we have not seen before, and we’re not immune from that.”

Stiegman said the new election guidelines are no longer just targeted at presidential elections. “We simply extended our approach to covering presidential elections every four years to major elections, in general, believing all the same principles should apply,” Stiegman said.
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