The Myth of Revenue Generating Athletics in College- College Sports, Bad Business

NCAA study finds all but 20 FBS schools lose money on athletics
Mike Herndon | mherndon@al.com By Mike Herndon | mherndon@al.com
August 20, 2014 at 5:29 PM, updated August 20, 2014 at 5:48 PM

While revenue generated by athletics continues to rise, it is being outpaced by expenses, according to an NCAA study of athletic department budgets in 2013.

The report found that expenses exceeded revenue at all but 20 schools in the Football Bowl Subdivision. The average loss among the Power 5 conferences was $2.3 million. At all other FBS schools, it was $17.6 million.

The report did not specify which 20 FBS athletic departments had higher revenues than expenses.
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