The crazy, crazy money in college athletics keeps getting crazier. I don’t see how it can continue at this pace.
Last year, the Big Ten began making regular season games available to FOX in addition to its current partnership with ESPN and, of course, the Big Ten Network. That expansion of the media deal appears to have paid off for the Big Ten and should continue to fuel the revenue allotment for the next year as the deals with FOX and ESPN continue. The Big Ten’s revenue distribution the previous year was $36.3 million.