Red Bull Fires “Woke” Diversity Directors Who Tried To Push For BLM Support

Red Bull has fired two ‘diversity directors’ who tried to force the company into virtue signaling about Black Lives Matter while also dissolving several ‘culture teams’ who were pressuring Red Bull to take a more aggressive ‘woke’ political stance.

Stefan Kozak, its North America chief executive, and Amy Taylor, its North America president and chief marketing officer, have both left the Austrian drinks company after they tried to create a schism within the business about its supposed “inaction on the Black Lives Matter movement.”

According to the Wall Street Journal, “Ms. Taylor had been working on diversity and inclusion efforts within the company with Mr. Kozak’s support for several years but was met with opposition when she began advocating for Red Bull to be more overt in its support of racial justice in the last month, according to people familiar with the matter.”

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  1. Companies are places where people go to make a living to support themselves and their families, regardless of their political orientation. Who do these people think they are in turning a place of work into a political organization that will isolate a large portion of their workforce? I guess they would fire them if they could. The level of arrogance of some executives is truly awe inspiring.

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